Practice of strategy
I am a product-oriented strategist, cross-functional coordinator, and educator with 15+ years of experience.
As UX lead for a global technology organization and network, I translated and coordinated needs from business, creative, and development teams into unified, data-driven direction.
As a freelance consultant, I’ve helped small businesses and growing nonprofits fall in love with their online presence.
Philosophy and teaching
Data-driven analysis, observation, and understanding are the root of the discipline of design.
My approach is to guide multi-disciplinary teams toward developing this awareness, helping them simplify complexity, and find purposeful, user-centric design solutions.
In teaching UX Strategy, I emphasize that effective design thinking demands bias recognition, empathy, and shared team understanding.
In my articles on The Understanding Experience, I explore the intersections of design thinking, self-reflection, and living powerfully.
Strengths and passions
Strategic UX leadership
Translating needs across cross-functional teams
UX training for writers, developers, and stakeholders
Business alignment coaching for designers
Information architecture and content strategy
Brand and tone definition and implementation