Experience strategist unifying vision and bridging teams to create interactive delight.
Mission
To turn playful innovation and teamwork into delightful, interactive solutions.
Experience
Instructor : UX2 - Advanced Strategy & Design
2024 — Present, University of Colorado, Boulder
Teaching an upper-level undergraduate course on UX strategy, focusing on evaluating digital experiences through heuristics, personas, and user journeys, and guiding students to synthesize findings into strategic insights and recommendations presented in a final audit project.
Lead UX Strategist 2018 - 2024
Set UX direction for large-scale, international efforts, like verification, e-commerce, catalog taxonomy, and support ecosystem redesign.
Transformed business needs into clear models, flows, and recommendations for engineering, product, and leadership.
Created delightful, productive experiences despite massive technical and organizational constraints.
Initiated and directed user tests, and integrated data into key decisions.
Led UX for collaborations with companies like Google, Microsoft, and Airbnb.
Partnered with development, branding, marketing, product, and customer service teams.
Initiated and led solution designs for internal ecosystems to improve efficiency and collaboration.
Head of UX 2016 - 2018
Oversaw UX across the full web portfolio spanning marketing, product, and support.
Directed user testing to validate navigation, content clarity, and shared design patterns.
Led cross-functional teams through problem framing, journey mapping, and experience improvements.
Created UX standards, content guidelines, and design documentation used across departments.
Senior UX Designer 2014 - 2016
Led ideation for interactive solutions to business and development needs.
Guided iterative design work alongside cross-functional team members.
Facilitated design thinking sessions, brainstorming workshops, and rapid concept sketching.
Acted as the senior voice on UI copy, UX content, and microcopy.
Created, managed, and finalized development stories.
Worked in Agile, Kanban, and Waterfall methodologies simultaneously.
UX Designer 2011 - 2014
Created flows, wireframes, and final designs for multiple product teams.
Performed usability reviews and early user validation to guide decisions.
Promoted clearer IA, content structure, and usability standards across teams.
Worked with developers to improve clarity and ease of use for global, non-technical audiences.
Front-end Developer 2010 - 2011
Built and maintained interfaces for core web properties using HTML, CSS, and JavaScript.
UX Director
UI Design Director
UX/CX Content Director
Product Owner
Project Manager
Web Producer
Cross-functional Team Leader
Coach
De Facto Roles
Hosted “Ask the UXpert” webinar series for international nonprofit leaders.
Created and grew international tech organization’s first UX & Creative functions.
Initiated and integrated international tech organization’s first Design System.
Achievements
Masters in Web Design & New Media Academy of Art University, CA
Bachelors in Multimedia Journalism Temple University, PA