CASE STUDY: System UX Focus
Unlocking Product Discovery in Global Catalog Experience
Unblocking systems, aligning stakeholders, and designing for scale.
Product: Network of E-commerce Catalogs
Employer: TechSoup
Title: Lead UX Strategist
The Problem — Outdated Catalog Architecture
Back-end limitations blocked growth.
The Challenge — System & Culture
Org assumption : Too complex to fix.
Inflexible, fragile software
Complex admin work-flows
Over-taxed teams
User Testing Insight
Product Discovery Blocked
Strategic Framing
Business Risks → Executive Buy-in
Solution Workstreams
Taxonomy Redesign
Collaborative, globally scaled, multiple sites
New UX/UI Designs
Wireframes, microcopy, design, and testing
New System Workflows
Mapping new architecture and processes
Implementation Roadmapping
Immediate Wins
Broke out incremental improvements
Future-proofed
Documented assets and specs.
Results — Lasting Impact
Proven Value
Implementations ahead of launch improved metrics
Ready for Development
Approved and backed by all stakeholders
Cultural Transformation
Created team connection through long-standing silos
Inspired Shared UX Vision
Redefined discoverability and proved UX leadership